• Joanne Mullin

Celebrating Every Woman's Story

Updated: Aug 21, 2021

The Four Pillars of the J.Mullin Apparel Co. Brand



When we started our company, I gave a lot of thought to what the J.Mullin Apparel Co. brand was to be all about. It was not a simple task. The more I thought about it, the more I realized that I needed to think about it some more. I had been sewing and creating apparel for quite some time, but the kimonos were a new endeavor, and I wanted to do it in a more professional way.

My husband, Bill, and I decided to hire a team of branding professionals to guide us through the process, which really helped us get to the core essence of our brand. With their help, we determined what we have to offer that is unique in the marketplace, who we want to serve specifically, and how we wanted to do it. Over a period of a few weeks, we zeroed in on four pillars or key values that are the foundation of everything we do, and we thought we’d share them with you:

We believe in living a life by your own design. We serve the woman who creates a life she loves, and does not hesitate to invest in herself. We call it the "Curated Lifestyle."



We believe in pursuing comfortable elegance. Our customer prefers apparel that is easy to wear while adding a new level of sophistication to her personal style. We call it "Elevated Ease."



We believe in reinvention and renewal. We incorporate carefully chosen repurposed fabrics into each of our garments, giving them a new story to tell. We call it "Sustainable Sophistication."



We believe in transformation and empowerment. Our garments transform a woman's personal style in a way that brings out her own unique story, empowering her to be more of who she is so she can be a powerful force for good. We call it, "One-of-a-Kind Woman."


We invite you to be a part of this journey! We will be asking for input on some new designs we are working on, and will be having a Launching Event this Fall.


In the meantime, use the form at the bottom of this page to be sure you are on the list to get our updates and announcements.


We look forward to seeing and hearing from you!



Joanne Mullin

Designer and Co-owner

J.Mullin Apparel Co.

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